Bottega Veneta
Editorial photo with AI
Year:
2024
Timeframe:
1 week
Tools:
Photoshop, AI
Category:
Visual Design
Visualizing Quiet Power
I worked as a Client Advisor for Bottega Veneta and had the opportunity to collaborate on an editorial photo project showcasing their iconic bags. Bottega Veneta strongly emphasises individualism, quiet power, and exceptional creativity and craftsmanship. Our mission was to capture the essence of these values through striking in-store photography, transforming images of their bags into visually captivating content for social media and magazine shoots.
Overcoming Limitations: Crafting the Perfect Editorial Shot for Bottega Veneta
I was tasked with capturing an editorial shot for Bottega Veneta inside the store, but the store’s background didn’t embody the luxurious essence and lifestyle the bags represent. After some research, I realized that shooting in natural environments would better convey this mood. I turned to AI to generate a fitting background, overcoming the store’s limitations and creating an image that truly reflected the brand’s elegance.
Elevating Editorial Photography with AI
Using Adobe Photoshop, I crafted an outdoor-inspired background for the editorial shoot, refining multiple AI-generated iterations until the perfect atmosphere was achieved. The final images seamlessly blended with the products, enhancing the aesthetic and storytelling. Generative AI has transformed my approach to editorial photography, blending traditional techniques with AI to refine mood, ambience, and composition, elevating luxury brand visuals.
