Goal
This project focuses on three main goals: Increasing returning visitors, Improving user engagement, and Creating a more streamlined, intuitive experience.
These improvements support the KB’s core purpose: To provide clear pet adoption information, Offer practical pet care guidance, and Raise awareness of the RSPCA’s broader work.
In short, this redesign aims to make it easier for users to find what they need, stay engaged, and build a stronger connection with the RSPCA.
Result
I have organized the necessary redesign features into three critical focus areas:
- Authority
Building trust by including the About Author Card and a Fact-Checked Label on articles.
- Navigation
Ensuring effortless exploration with Filter/Sort By options, a Floating "Top" Button for long articles, and Side-by-Side Nav to clearly connect the KB and the main site.
- Seamless Discovery
Driving deeper engagement through AI Summaries, Interactive Quizzes, and a Newsletter Subscription option.
