FEA
Food Education Australia (FEA) is a nonprofit organization focused on promoting healthy eating and sustainable food habits among children and young people. - Coming Soon
Year
2024
Timeline
7 Weeks
Category
Non Profit
Service
Web Design, UX Design
Goal
Food Education Australia (FEA) is a nonprofit organization focused on promoting healthy eating and sustainable food habits among children and young people. However, their existing website faced several challenges: • Poor Information Accessibility: The complex menu structure and unclear layout made it difficult for users to find the information they needed. • Suboptimal User Experience (UX): The interface was not intuitive, causing users to struggle while navigating the site. • Limited Engagement for Donors and Volunteers: There were few clear paths or motivating elements to encourage donations or volunteer participation.
Result
To address these issues, the following UX design strategies were applied: • Improved Information Architecture: Redesigned the menu structure to be more user-centered, making information easier to access. • Intuitive Design: Created a clean and visually organized interface to enhance overall user experience. • Engagement Elements: Added clear calls-to-action (CTAs) to encourage donations and volunteer participation. • Enhanced Storytelling: Developed content that communicates FEA’s mission and activities effectively, fostering emotional connection with visitors. These improvements aim to provide FEA’s website visitors with a better experience while increasing engagement and participation from donors and volunteers.
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